Oscar Sinisterra, Director of Latino Marketing Management, is an Associate who focuses on advertising, product differentiation, operational competence and customer responsive relationships. His professional life has been spent helping brands improve their value proposition and operating model in Europe, Colombia, and the United States. He has executed extraordinary marketing programs for major brands that include Levi's Strauss & Co., Arthur Andersen & Co., National Bank of Colombia and The Foreign Service of Colombia.

He is an entrepreneur, author and founder the Hispanic marketing company Go2Hispanics. Oscar also has background and experience developing Latino advertising and market awareness programs with companies that range from real estate to technology. Based in Atlanta for the last six years, he has designed new marketing models which are synchronized to create certain superior value and relationships with Latino customers for clients that that include Plaza Fiesta and El Banco de Nuestra Comunidad.

Oscar has built a solid reputation for his knowledge and ability to enhancing impact in Latino and Hispanic communities. His academic credentials focus on business and he holds a Master in Science Management from Boston University.